The Green Crow

Keeping Up Appearances

Okay, so remember when you were little and your parents told you not to judge a book by its cover? Well, it wasn’t bad advice, but she should have also warned you that people judge books by their covers all the time! Whether they mean to or not, people will inevitably form a quick impression of you based on what they see. You might be one of the most professional businesses in your industry in terms of the quality of the services or products you offer, but that means very little if you don’t at least look the part. 

Think about any job interview you’ve ever gone to, or will go to. You probably think carefully about what you’re going to wear, and maybe even dress a little better than you do from day to day. This isn’t because you’re trying to fool the interviewers into thinking you’re someone you’re not, it’s because you want to make a strong first impression by showing them how professional you can be. 

Showing up with the right appearance shows that you take yourself seriously, and it encourages other people to take you seriously too. Taking yourself seriously gives you an air of confidence, and that’s what people want.

Web and Graphic Design

A professional image is key to attracting the right crowd to your business. It starts with things like a high-quality web page designed to impress your expertise upon anyone who visits it. People will take you seriously if they encounter a page that is informative, easy to navigate, and visually appealing. 

On the flipside, if your website is cluttered, difficult to navigate, or just boring, people who stumble across it will quickly decide that you aren’t worth their time. Since the website is the first point of contact that most people will have with your business, you can’t neglect your web design. When people search for something in your industry, you want them to find you and remember the name of your business. 

The same is true of your logo. A logo can be simple, but you can’t skimp on quality. Hiring professionals to take your ideas and turn them into a perfect visual representation of everything you stand for will attract new customers and make your business seem more legitimate. No one will be impressed by your doodling, unless of course you are a graphic designer. If you don’t happen to be an artist, just give us a call at Greenlight.

Visually Appealing Material

A professional image isn’t necessarily the stiff suit-and-tie, handshake and “yes, sir” that you might be imagining. While some industries require that sort of thing, most people are looking for a clean, engaging image. They want something authentic, something they know they can trust because of the care that has gone into its creation. The design experts at Greenlight Design can create that special something, which will help your business get noticed and stand out from the competition.

Greenlight Design is a graphic design and marketing company. We can be your guide in identifying a marketing plan, catered to your company or organization. Contact us today to learn more.