The Green Crow

Whether you’re driving down the street or browsing the Internet, it’s bound to be only a matter of seconds before your eyes land on someone’s logo. The quality of that logo’s design will determine whether you fixate on it long enough to take notice of the business, or skim right over it.

Therefore, it goes without saying you need to have a professionally-designed image to present on your business cards, your website, promotional materials, letterheads and more.

There are several types of logos you can choose for your business. Some businesses go with logos which are symbolic of something; much the same way as Twitter’s little blue bird in flight. Others use words with a distinctive font, like the iconic Walt Disney logo. Some logos do both, such as the FedEx logo, which cleverly incorporates an arrow between the “E” and the “x”. These are popular examples of major brands that we are all familiar with, thanks to their strong visual presence.

The First Step

If you’re starting a new business, the most effective way to get an attention-grabbing logo is by approaching a team of professional graphic designers, such as Greenlight Design. You can explain to them what your company will do, and they will come up with an image to suit your needs. Having a sign with a well-crafted logo adds legitimacy to your operation, which will help when you are hiring people, applying for business loans, submitting project proposals, and opening a new office.

Starting Up or Restarting?

Some people come to Greenlight asking us to design a logo, and they already have a symbol in mind that they really like. For whatever reason, this symbol means a lot to them and they want it to be a part of their logo. We love taking specific ideas like this and using them as a starting point, so we can create a visual identity to represent your unique endeavor!

We also get clients who have no idea what they want on their logo. That’s absolutely fine too. When this happens, we take the opportunity to sit down and learn more about the business owner’s vision for their company. Our graphic design geniuses get to work, making something which reflects that identity. 

Logos don’t just come into play when you’re setting up a company ― they’re also a great way to change up your image and put a fresh face on an existing brand. At Greenlight, we love being involved in the rebranding process. A fresh image can breathe life into a struggling company by reintroducing it to customers, reaching out to a broader client base, and creating positive hype around the brand. Your company may be doing amazing things, but if your logo isn’t drawing in the right people and showing off your abilities, then it’s time for a new look. 

Therefore, if you’re starting a business, think about your logo:

• What will it look like?
• What kind of message do you want to convey?
• And if you already have a business with a logo you’ve been using for a while, is it effective enough at holding people’s attention?
• Does it do enough to represent what your business stands for?
• Do you have the visual appeal you need in order to bring people through the door for the first time?

If not, give the design professionals at Greenlight a call. We’ll be able to do something about it. 

Greenlight Design is a graphic design and marketing company. We can be your guide in identifying a content strategy plan, catered to your company or organization. Contact us today to learn more.