The Green Crow

Before you pin me as a designer gone off the rails, I’m happy to let you know that’s not the case. I have been creating at an advanced level since I was 14, and designing a logo is something I take very seriously; no business should operate without one. But on occasion, I get a call from startup companies who think it’s the number one step to their business/marketing plan. The truth is, after I ask them a few specific questions, I decline to collaborate. Or, should I say, postpone the partnership. In short (after producing a solid business plan) there are a few steps which need to be completed, before we dive into your marketing strategy and visual communication tools. 

Step 1: NUANS report

Staggeringly, many businesses do not do a thorough search on their business name to ensure no one else is using it. 

This is SUPER important; investing in a full branding, and graphic design exercise, all to have it thrown into the garbage bin is not what we want for anyone. We would only end up with a pay check from a less-than-thrilled client, and a brand which would never see the light of day. That’s not what we want.

Your first step to getting this information, is through a NUANS report. This report will generate a list of business names which already exist (provincially or federally). In fact, a NUANS Report is required by the federal government, and most provincial governments, such as New Brunswick.

A simple online search will provide a plethora of online resources on procuring one of these reports for a small fee.

Step 2: Register your business

With your NUANS report in hand, you’re now ready to register your new business. In New Brunswick, this can be done at snb.ca. As of the date of publication, the direct link to the business registration page is: 

https://www.pxw2.snb.ca/brs/docroot/start/landingPage.jsp

From there, you are well on your way to giving us a call for Step 3: Your branding exercise and marketing strategy. Hence, your logo.

Greenlight Design is a graphic design and marketing company. We can be your guide in identifying a content strategy plan, catered to your company or organization. Contact us today to learn more.